2XU Campaigns

2XU is a performance brand developed by athletes for athletes, offering apparel that is creating the biggest revolution since the invention of the running shoe. When 2XU teamed up with Zooppa we launched two campaigns to endorse their products and their brand. The first campaign we did was to promote their Muscle Containment Stamping (MCS) tights and the other was to show why NBA athletes choose and support 2XU gear. Both campaigns came with a variety of manners. My responsibilities for both projects include designing marketing assets for social media channels, creating production graphics, and finally preparing a case study based on the success of our first campaign MCS – A Running Revolution.